![]() ![]() ![]() offers an interactive make-your-own stuffed animal retail-entertainment experience. Guests will be able to experience even more elaborate T-ink innovations throughout the stores next year.īuild-A-Bear Workshop, Inc. Guests can interact with the elves around the store to unlock secret messages, reveal their elf names and get free virtual gifts to use at .īuild-A-Bear Workshop is the first retailer to feature this technology in its visual merchandising. 25, while quantities last, each guest will receive an Honorary Elf Access Card with conductive ink that when touched to one of the cardboard elves in the store makes it light up and talk. Patented T-ink technology is being used to magically bring elves to life at Santa’s Workshop. Guests will get to see the movie for free in a private screening when they donate a new, unwrapped gift to Toys for Tots. CDT on ABC Family, marking the first time in the retailer’s 12-year history that its plush animals are brought to life on television. 21, Build-A-Bear Workshop will host screening parties of its original holiday classic, Holly and Hal Moose: An Uplifting Christmas Adventure. Guests are encouraged to bring in a new, unwrapped toy or make a furry friend to donate to a child in need this holiday season. 7 and 8, stores in the United States will serve as Toys for Tots donation drop-off locations. This was all supposed to happen under cover, but a surveillance camera captured Santa red-suited, red-faced and red-handed at the Saint Louis Galleria mall as he hung out his shingle early on the morning of Nov. Under an arrangement with Build-A-Bear Workshop’s founder and chief executive bear Maxine Clark, Santa and his elves are magically transforming each Build-A-Bear Workshop across the world into Santa’s Workshops for the holidays. With the help of its guests, Build-A-Bear Workshop will donate 100,000 stuffed animals and toys to Toys for Tots through a two-month campaign. ![]() It also signals the beginning of the season of giving and giving back. The new holiday look heralds a fun, new and interactive experience for guests, who can mingle with magical elves and become honorary elves themselves while making personalized gifts for friends and family. From Los Angeles to New York, Montreal to Miami, new Santa’s Workshop signs now cover the popular retailer’s brand name marquee for the entire holiday season. ![]()
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March 2023
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